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In today’s digital world, marketing is often thought of as all digital based—and for good reason. Social media has become a monster force in our daily lives, from tweets, to posts, to hashtags, and more. Email marketing is now considered one of the most widespread forms of marketing, ever. Texting to our smart phones is…

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As a financial advisor or insurance professional, you’re always looking for ways to grow and increase revenue. When you analyze what to focus on, what do you come up with for answers? Is it using your CRM? Probably not! But, interestingly, using a CRM properly can be one of the most important things you can…

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Marketing… a single word that can make or break the success of your business. Is there anything that’s more important to your business than marketing? The answer is a resounding “no!” Marketing is the single most important aspect of your financial practice. It doesn’t matter how good of a product you have to offer. It…

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Financial advisors are bombarded daily by a long list of potential marketing activities. Online leads, Facebook advertising, SEO, automated LinkedIn connections, email blasts—the list goes on and on. None, however, can hold a candle to the power that Direct Mail Marketing delivers. When marketing your financial advisory firm, direct mail—more often than not—takes a backseat….

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I am incredibly excited to let you know that we have launched the next iteration of our technology platform, Vision Financial Marketing.  We’ve been diligently working to create a system that helps you track and store your business data in our CRM, but also allows you to seamlessly communicate with your clients, prospects and leads through automated…

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EFFECTIVE COMMUNICATION DRIVES BUSINESS RESULTS It’s no secret that communication is key in business. Regularly keeping in touch with clients and prospects is one of the most important things you can do to build relationships and trust – which we all know lead to sales. The question is, where do you track how often you…

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Are you using eBooks & Special Reports in your practice? If so, are you getting the results that you should be getting, namely, new leads to contact and follow-up with? There are a lot of different ways that you can market and advertise as a financial professional. Special Reports and eBooks are a terrific option…

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If I said there was a very low-cost and highly effective way of obtaining new clients, referrals and appointments, and that it only took two hours of your time, would you be interested? I would certainly hope so! If you’re wondering what I’m talking about, let me tell you. It’s hosting a “Mid-Year Market Update…

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In my advisory practice I’ve been testing out a variety of new sources for generating leads. Now, in general, we don’t do much “lead-chasing” at my firm. Instead, we typically focus on higher-quality lead-generating marketing activities, primarily dinner seminars. But, you can only run so many dinner seminars! They are a bigger-ticket marketing activity, often…

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At VFM, our team is always working hard to improve and enhance our system to help make your lives a little easier. Here’s a peek behind the screen and a recap of what the team has been working on lately! Notification Emails You may have noticed that you are now receiving notification emails when a…

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